Super Mario Run has been criticized for not being “successful enough”, but the numbers have always painted a different picture. The game has made Nintendo tens of millions of dollars and has been a great return of investment.
Nintendo now says that the game now boasts 20 million monthly active users, which would be a massive success for any company not named “Nintendo”.
The company was criticized for charging an upfront price of $10 for Super Mario Run instead of going the free-to-play, micro-transaction-supported route.
$10 was a bit too much for most mobile gamers, but in the long run, it seems that the strategy has paid off for Nintendo.
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