Reggie: consumers buy hardware because of the experience, not graphics

Reggie retro Wii UThis holiday season is Nintendo’s big chance of jump starting the Wii U back into action. But it won’t be easy, as two brand new consoles are arriving as well. The PlayStation 4 and Xbox One will offer some serious competition, but Nintendo’s Reggie Fils-Aime isn’t worried.

Speaking to Kotaku, Fils-Aime said that just because there are new game systems out there doesn’t mean consumer will buy them. He believes that consoles sell because of the gaming experience they offer. He said:

“I don’t think consumers buy hardware just because it’s sexy and new. I think consumers buy hardware because of the experiences they can have on them. That’s why, for us, having a strong holiday line-up is so critically important”

Reggie added that pretty graphics aren’t “selling propositions”, and gives the example of the last generation consoles, where the graphically inferior Wii greatly outsold the PS3 and Xbox 360.

“Systems that generate pretty pictures by themselves aren’t selling propositions. All you need to do is look at the last generation to see the evidence”.

So far this year, the Wii U has been outsold by the Xbox 360 and PS3, and Nintendo is looking for this Holiday season to turn things around. There are several games that could be potentially big system sellers for Nintendo: Pikmin 3 (already released), Zelda: Wind Waker HD, Super Mario 3D World, and maybe even Wii Fit U.