Reggie: “Mario Kart 8 doubled our Wii U business”

Over the past few weeks, Nintendo’s Reggie Fils-Aime has been playing the traveling salesman, going on a promotional tour throughout the US, giving interviews to various publications. Last week he spoke to the business gurus at The Wall Street Journal, and this week, we got a video of an interview he gave to their rivals, Forbes.

Reggie is doing the media rounds, raising awareness for Nintendo’s products for the crucial holiday shopping season, starting with Black Friday next week (be sure to check out our round up of Wii U Black Friday deals). In the Forbes interview (seen above), Reggie talks about how Nintendo is positioned for the upcoming holiday, and how the Wii U is differentiated from the PS4 and the Xbox One.

“The state at Nintendo is very strong, we got a lot of momentum right now going into Holiday season.” Reggie said, highlighting that there is great retail response for the 3DS and the current lineup of games, adding that even Nintendo were surprised at the demand for the new Pokemon offerings.

Reggie also touched on the “quality vs quantity” question. He was asked if he wished there were more games on the Wii U, to which he answered “yes”, but added that Nintendo “will always pick quality over quantity”.

He also commented on the success of Mario Kart 8, saying: “Our Wii U business has essentially doubled since we launched Mario Kart 8. The momentum continued with Hyrule Warriors and Bayonetta 2”. Reggie added, “We feel very good heading into the holiday season”.

There’s no denying that Mario Kart 8 has so far been the biggest hit on the Wii U this year — according to Nintendo themselves, 47% of all Wii U owners have purchased the game.

Last week Reggie talked about how the Wii U fits in the current marketplace, and a few weeks ago, he gave another interview where he wasn’t afraid to take a swing at the competition, asking: What’s the difference between the PS4 and Xbox One?