Nintendo is scaling up Switch production to meet demand

The Switch has been sold out ever since it launched over three months ago, and Nintendo has increased production twice to meet demand. And the company is fully aware that the demand still is way higher than the supply.

Nintendo’s Reggie Fils-Aime said during E3 that the company is scaling up production of the console “to a point where every consumer who wants a Switch can find a Switch”.

However, he didn’t say when that might become a reality.

“I’m not going to tell you when we’ll get there, but our goal is to improve our supply chain so that more product is available to more consumers. And that is a key focus.”

See also: Miyamoto: Switch could have a longer life-span than 5 years

As we’ve heard before, it’s not just increasing raw production at factories in China. Nintendo is battling the likes of Apple for key components used in the Switch, and since Apple is a much bigger company, they have a lot more clout with the manufacturers.

The Switch sold over 2.7 million units during its first months on the market, and has led console sales in both the US and Japan ever since it launched.

Last month we reported that sources at Chinese manufacturers indicated that Nintendo increased production to 18 million units for this fiscal year (ending March 31, 2018). Nintendo’s official number for fiscal 2018 is still 10 million Switch consoles.