Iwata says people’s expectations of Nintendo keep rising

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Iwata has stated that by trying to please both investors and their fans, expectations on both sides for Nintendo as a company keep rising. Despite these expectations, Iwata says this is nothing the company has not faced before as they work to bring innovative experiences to consumers.

“I would say that the people’s expectations about what will come next from Nintendo is becoming higher and higher. So we are facing more challenges than ever – that’s true. But it’s nothing new for Nintendo. Nintendo is a company that has never stopped progressing, and when it comes to the fan-base, of course, we have to sustain that, but we are always trying to expand that.”

It’s nice to see that Iwata acknowledges that consumer expectations are rising, but whether Nintendo will rise to meet these expectations remains to be seen.