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UK retailer makes huge Switch marketing fail

Someone at UK retailer ASDA doesn’t appear to be very knowledgeable in the video games department. Or they are trolling Nintendo fans big time.

UK retailer ASDA started promoting Nintendo Switch pre-orders… in the Xbox One section.

Not only that, they stuffed the Switch pre-order game covers on Xbox One cases. For the casual gamer visiting the store, it would appear as if one could pre-order Zelda: Breath of the Wild for the Xbox One.

Either this is a new level of clueless store workers, or a new level or trolling.

Image vie Reddit