Ubisoft is optimistic about the Wii U, but says it needs a price cut

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Ubisoft has been the source of turmoil for Wii U owners as of late, after delaying Rayman Legends to release later this year. Nevertheless, the publisher has shown remarkable support for the platform, with both Watch Dogs and Assassin’s Creed 4 announced for the Wii U. In an interview with Edge Online, Ubisoft’s executive director Alain Corre spoke about how he feels Nintendo should proceed with the Wii U and his thoughts on a price cut for the system:

We always want the hardware to be at a low price because we want as many fans as possible to afford to buy our games, so that’s for sure. We think that Wii U will find its public at some point. Some were expecting sales to be quicker but we are optimistic. I think Nintendo has said that the Wii U sales in general were below expectations originally and the software tie-in ratio is also stable, so I think that when less machines sell, less games sell.

Aside from wanting a price cut for the system, Corre re-iterated that early support for the Wii U has been beneficial for Ubisoft in the long run:

It’s part of the Ubsoft DNA to be first on new technology and to innovate – and also release some games that have created some good momentum that we can use for the future. If we globalise all that we did and consider all of that then what we did on Wii U for launch was productive.

Despite the decision to delay Rayman Legends, no one can deny that Ubisoft has been a strong supporter of the Wii U. Launch titles such as ZombiU and Assassin’s Creed III built a strong library for the Wii U and as Ubisoft continues to bring its titles to the system, we’ll likely see more positive reaction from the French publisher.

[via Edge Online]