This video provides a quick look at what an Amiibo display will look like in retail stores across the globe. One of the biggest success factors for the toys to life concepts, including Skylanders and Disney Infinity is that they have a lot of shelf space and marketing, so children know about them and parents understand the concept. If you’ve ever been to the electronics department of a large retail chain, you’ve probably played around with the Skylanders portal they have on display.
This concept is no different, except Nintendo stresses the fact that an extra peripheral is not needed to enjoy the Amiibo toys. Everything you need is already included in the Wii U GamePad. One of Nintendo’s weaknesses in the past has been their lack of marketing for their games, but it doesn’t look like they’re going that route with Amiibo, as you can see in the video above.
In order to compete solidly, Nintendo will need to capture consumers. Do you think these displays will serve that purpose?