Nintendo has continued stepping up their game in recent months in terms of marketing and today they released the North American commercial for Amiibo that will begin airing on networks across the country. It’s designed to introduce the concept of toys that can be used inside the game, with Super Smash Bros. taking front and center.
Perhaps the most interesting aspect of this commercial is the fact that two guys are battling it out in Smash and when one beats the other, he asks him how he did it. The other answers, “Couldn’t have done it without Mario”, which leads back into the commercial promoting the fact that the figures might help you get an edge on your game.
It’s a decent first effort to explain to anyone not familiar with the concept what they’re about, but hopefully we’ll get another commercial that shows Amiibo have more value than other toys-to-life games, as they work with multiple Nintendo games instead of just games in a single series, like Skylanders and Disney Infinity.