One of the most interesting revelations to come out of the investor Q&A session with president Satoru Iwata back in February was that Iwata admitted many consumers were unfamiliar with how amiibo worked. Iwata cited Nintendo’s lack of explanation surrounding the toys, as well as the toys being fundamentally different from other toys-to-life concepts on the market that only work with one game, instead of a wide variety. It looks like Nintendo of America took those comments to heart, as they’ve released the above commercial to take steps to help familiarize consumers with amiibo through a new commercial.
It’s certainly one of Nintendo’s best efforts so far, especially in a market dominated by consumers who may not be all that familiar with gaming. What do you think of the commercial?
