Today Nintendo announced that its rewards program Club Nintendo, will be shut down later this year. The loyalty club functioned as a way for Nintendo fans to get exclusive rewards from coins or stars, generated by registering products and filling out surveys on the Club Nintendo website. According to Nintendo, a new loyalty program will replace Club Nintendo, but no information on it has been given.
According to both Nintendo of America and Nintendo of Europe, there will be a number of physical rewards that will be added to the storefront for the clubs so that users may cash out their saved up coins. You’ll be able to earn coins until March 31 of this year and you’ll be able to redeem those coins until June 30 on rewards that will be available in the shops.
New products that debut after January 20 will not be eligible for Club Nintendo points, so those of you in North America who are upgrading to the New Nintendo 3DS XL will once again get the shaft, as every other region has already received their upgrade. Both Gold and Platinum status will be achievable this year and you’ll need to do it before March 31 in order to be eligible. Those who receive either Gold or Platinum will be able to choose a gift between April 1 and April 30.
European Club Nintendo
The closure dates for the European Club Nintendo are a little bit different. Europe will have until September 30 to redeem their stars and packaged pin codes for redemption will cease after April 1, while digital registration will cease after April 20.
Scott Moffitt released the following statement concerning the closure:
“We thank all Club Nintendo members for their dedication to Nintendo games and their ongoing love for our systems and characters. We want to make this time of transition as easy as possible for our loyal Club Nintendo members, so we are going to add dozens of new rewards and downloadable games to help members clear out their Coin balances.”
