Nintendo has updated their Club Nintendo offering to include several 10 coin bonuses for titles that you intend to purchase. If you log into your Club Nintendo account and fill out the pre-purchase surveys for these games, you’ll get your bonus applied when you purchase said games. Here’s the list of titles that have this coin bonus:
Wii U
Mario & Sonic at the Sochi 2014 Olympic Games
Super Mario 3D World
Nintendo 3DS
Mario Party: Island Tour
The Legend of Zelda: A Link Between Worlds