According to a new report from Interpret, a market research firm, Amiibo figures are primed to be one of the holiday’s most desired toys in the United States, Europe and Brazil. Jason Coston of Interpret says there are 72 million children around the globe who are interested in the toys, making them highly desired even before they’re released.
We tested interest in an extensive list of current and potential smart toy brands and even prior to the Amiibo announcement, smart toys based on Nintendo characters were among the most desired smart toys in the US, Europe and Brazil.
With Nintendo finally capitalizing on its franchises and bringing its characters into the world of smart toys, this holiday season could see a massive influx of income for the company, similar to what Skylanders and Disney Infinity has done for Activision and Disney respectively.