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{"id":56261,"date":"2023-03-02T16:28:16","date_gmt":"2023-03-02T16:28:16","guid":{"rendered":"https:\/\/daily.net\/?p=56261"},"modified":"2023-03-02T16:46:17","modified_gmt":"2023-03-02T16:46:17","slug":"boycott-hersheys-trans-ad","status":"publish","type":"post","link":"https:\/\/daily.net\/boycott-hersheys-trans-ad\/","title":{"rendered":"Protestors #BoycottHersheys over Women’s Day Campaign featuring Trans Women"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

When big brands spend millions of dollars to win over the hearts and minds of the masses, they look for ideas that STAND OUT. When standing out is the goal, you often score points in controversy column, whether intentional or not. That’s exactly what’s happening to Hersey’s Chocolate who find themselves at the center of a boycott surrounding their latest marketing gimmick.<\/p>\n\n\n\n

In 2020, Hershey’s had a eureka moment, noticing that their name was the combination pieces of female vocabulary: HER & SHE.<\/p>\n\n\n\n

Since then, in celebration and support of women on International Women’s Day (March 8th), they’ve used color, capitalization, and other design elements to help the “HER” and “SHE” in HERSHEY’s stand out.<\/p>\n\n\n\n

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